L'Autre Couleur

Your Sustainability Compass

Joaquim and Emie 2 - L'Autre Couleur

About L’Autre Couleur

L’Autre Couleur is a Canadian company that represents entirely sustainable and ethically-run Canadian initiatives, organizations, and companies . We hear a lot about “green’’ products, but rarely do we know how sustainable they truly are. We aim to bring forth all of the conditions involved in the fabrication of the product, not just the end result with an “eco” stamp on it. Every product, initiative, and company is thoroughly researched, from the beginning to the end we discover where and if the ingredients were ethically-sourced, how they were manufactured, why and how they are sustainable and of course their efficiency. We write and document sustainability stories, helping our community learn and grow in the right direction of sustainability. Here at L’Autre Couleur, we believe sustainability is not simply a trend, it is a 21st century lifestyle that requires a firm set of values and objectives of making our world a cleaner place.

Who we are

We are a forward-looking couple who discovered the products and brands you see here with the purpose of creating easy and sustainable changes to our everyday habits. Every product, initiative, and brand you find on our website has been approved by us! Our vision is to help you discover these initiatives so that you can make those sustainable and informed changes in your life as well.
If you are a business or an individual in need of digital marketing service, please contact us and we can proceed thereafter. We offer competitive prices to our clients, and always offer the highest quality of work.

Emie Lamoureux

Having lived all across Canada, Emie Lamoureux is what one would call a true Canadian. By living in small communities all over Canada and seeing Canada’s boundless natural habitats, Emie has always had a level of appreciation for nature rarely seen in people her age. Little did she know it would grow to become a life-passion.

Emie Lamoureux recently graduated from Mount St. Vincent University in Halifax, and after years of self-searching she finally discovered her true passion was in sustainability. It did not take long for her to start writing her blog, Sustainability Storytelling, which quickly led to offers to write for other publications, including the Huffington Post. Since then Emie has written countless pieces on the Canadian leaders in sustainability, helping the people who are interested in sustainability learn about the Canadian companies that are truly making a difference. To quench her insatiable thirst for sustainable change, Emie also works with Green Leaf consulting, an organization that certifies sustainable companies across North America. In the future, she hopes to become a specialized consultant in sustainable development, and lead the change towards a cleaner global environment.


Joaquim Miro

Over the course of his life, Joaquim has moved over 15 times, living in countries all around the world. Growing up in such a multi-cultural environment enabled him to have a global outlook on society, and better understand just how many people our planet needs to support. Born in Montreal, he has always remained Canadian at heart, admiring Canada’s natural landscapes and its open-minded culture.

Joaquim recently graduated from McGill University, with a bachelor in Business Administration. He joined this program with one objective in mind: to learn how to use business to make positive change in the world. During his time at McGill, he ran countless non-profit organizations, ranging from raising over $12,000 for “5 Days for the Homeless” every year to organizing TEDx Montreal. Now a recent graduate, his outlook on business remains unchanged, with the first objective of helping Canadians adopt a more sustainable lifestyle. In the future, he plans to continue using everything he learned in business to bring about global positive social impact.