Engage With Your Ideal Customers Using A Customized Inbound Marketing Strategy
Not even a decade ago the only way to reach customers was to invest massive amounts of money into marketing vehicles such as TV ads, Yellow Pages, or Print. These tactics would work well for large brands, but for the startup the costs were just too high.
In our increasingly digital world, the way to reach your customers has radically changed. It’s not about using a “spray and pray” strategy, but by understanding your buyer personas and engaging with them on a personal level.
This takes time, experience, and a customer-centric approach integrated across multiple channels. Luckily for you, it does not require as large of an initial investment, and we are experts in doing just this for socially and environmentally friendly companies like you.
Defining your Inbound Marketing Strategy
Using an Inbound marketing methodology allows for targeted, cost-effective and measurable campaigns that generate more leads at a cheaper cost than the traditional forms of marketing and advertising.
With Inbound marketing the communication becomes more specific and personalized to your target customer. It requires a website strategically designed with specific components and abilities that will allow you to generate leads for your business. It relies upon content marketing and tactical combinations of social media outreach to engage with your target audience where they prefer to be communicated with.
Every inbound marketing package we put together is built according to your specific needs. We create a custom strategy for you based on your business goals and available budget. What has worked for one client will likely not work for another considering you have different markets, messaging and sales cycles. This makes it impossible to provide “one-size-fits-all” packages and pricing, but here are some guidelines:
- Some of our clients have gotten positive results with a budget as low as $500/month
- We generally recommend a budget between $1,000 – $4,000/month
- Please contact us for a more accurate quote specific to your project
“L’Autre Couleur built a winning marketing strategy that we are using to this day. They listened to our needs and built a customized strategy that was in line with our low budget. It included everything from inbound marketing strategies to a content calendar to a list of 100+ influencers to contact with their contact information!” - Mahagedara Retreat
"L'Autre Couleur built my website in less than 1 month. It included all the content, SEO, and branding as I did not even have a logo for my business yet. Since then, I appear number 1 on Google for the search terms I wanted and my business has grown by 10 times in one year." - Richard Gontarski from Toit à Toit Entretien
"Working Emie and Joaquim was a blast. They were always ready to put in the extra effort to make sure I was satisfied. My traffic tripled during our time working together." - James Hitchens